A closer look at the work behind the catalogue.

This isn't a client portfolio — it's the studio's own in-house work: the process and decisions behind the kits actually sold on this site. Every claim on this page traces back to a product you can buy today.

Meridian Brand Kit, in progress. A confident wordmark, tested across the applications a real brand actually needs.

A hand trimming a printed template sheet along a ruled line with a craft knife and ruler, beside neatly stacked finished proofs, on a studio desk in natural light. — **Pointset UI Kit, component by component.** Built the way the studio actually designs — auto layout, named variables, dark mode from the start.

Decisions behind Meridian Brand Kit

Format — logo system, color palette, typography, brand guide
Tools — Figma for the working system, Illustrator for final vector output
Deliverable count — 3 logo lockups, 6-color palette, 2-typeface system, 12-page guide
This is the same file you can buy today as Meridian Brand Kit, $89.