from $2,400
- 1 page, up to 6 sections
- Fully responsive design (3 breakpoints)
- Figma file + style guide
Brand Identity Kit
For a founder naming or launching a real business with no visual identity yet — or only a placeholder logo made in an afternoon. Three published tiers, each with a fixed logo-variant count, fixed file-format list, and fixed revision count, comparable before a single email is sent.
From $1,850
- 01 Who it's for A founder launching a real business with no visual identity, or only a DIY placeholder logo.
- 02 The problem Looking unfinished, right at the moment credibility matters most.
- 03 The outcome A complete, usable identity system: logo variants, color, type, and applications, ready to put in front of customers or investors.
What's included
- A logo system — multiple lockups, not a single file
- A defined color palette — hex, RGB, CMYK, print- and screen-ready
- A typography system — named weights, not "pick a font and hope"
- A brand guide (PDF) explaining how to use it correctly
- Source files, ready to hand to a printer or a developer
Package tiers
Essential
$1,850
2 weeks · 2 rounds
- — 2 logo lockups (primary + icon)
- — 4-color palette
- — 1 typeface pairing
- — 8-page brand guide (PDF)
- — Social profile kit
Most popular
Signature
$3,400
3 weeks · 3 rounds
- — 3 logo lockups (primary, stacked, icon-only)
- — 6-color palette (primary + secondary)
- — 2-typeface system, 3 weights
- — 16-page brand guide (PDF)
- — Social profile kit (5 templates)
- — Business card + letterhead
Studio
$5,900
4 weeks · 4 rounds
- — 4 logo lockups (primary, stacked, icon-only, monogram)
- — Full color system (primary, secondary, neutral)
- — 2-typeface system, full weight range
- — 24-page brand guide (PDF)
- — Social profile kit (8 templates)
- — Stationery suite (business card, letterhead, envelope)
- — A brand pattern/texture library
- — Source files in 6 formats (AI, EPS, SVG, PNG, PDF, Figma)
How this project runs
-
Kickoff
Email your order reference to support@pixeldesignpoint.com — kickoff starts within 2 business days, with a short intake covering your business, audience, and any existing materials
-
Concept round
Initial logo directions, presented for your first round of feedback
-
Refinement
Remaining revision rounds applied to the chosen direction
-
Delivery
Full file set, brand guide, and a short walkthrough of how to use it
Deliverables & formats
| Deliverable | Essential | Signature | Studio |
|---|---|---|---|
| Logo lockups | 2 | 3 | 4 |
| Color palette | 4 colors | 6 colors | Full system |
| Typeface system | 1 pairing | 2, 3 weights | 2, full range |
| Brand guide | 8 pages | 16 pages | 24 pages |
| Stationery | — | Card + letterhead | Full suite |
| File formats | AI, SVG, PNG, PDF | AI, SVG, PNG, PDF | AI, EPS, SVG, PNG, PDF, Figma |
What's not included
- — No website design or build (that’s the Website Design service)
- — No business naming or copywriting — this assumes your business name is already set
- — No printed materials production — you get print-ready files, not physical printing
- — No trademark search or filing
- — No social media management — the profile kit is templates, not ongoing posting
Brand Identity Kit FAQ
How is this different from a $50 marketplace logo?
A marketplace logo is a single file. This is a system — multiple lockups, a defined palette with real color codes, a typography system, and a guide explaining how to use all of it correctly, with a published revision process behind it.
What if I don't like the first concept direction?
That’s exactly what your revision rounds are for — Essential includes 2, Signature 3, Studio 4. Feedback is applied within the published round count.
Do I need to already have a business name?
Yes — naming isn't included in this service.
Can I upgrade tiers mid-project?
Contact the studio before kickoff to change tiers; after a project has started, moving to a higher tier is priced as an addition, not a mid-project swap.
What if my project doesn't fit any of the three tiers?
That's a bespoke scope — talk it through at /contact/.
Related
Meridian Brand Kit
The studio's flagship kit — a full identity system built around a confident wordmark, for founders who want the complete package, not a starter set.
$89 $119