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Overhead flat lay of a brand identity kit: colour swatches, an abstract mark study, and a type-specimen strip arranged on warm paper with one vermilion accent card.
A minimal, lowercase-driven identity for founders who want restraint over decoration.

Lowercase Brand Kit

Built around a set lowercase wordmark and a quiet 5-color palette — for a brand that wants to look considered, not loud.

$69

License

Demo checkout — no real files are attached. Email support@pixeldesignpoint.com with your order reference for anything you need.

Instant download. Non-refundable once your download link is issued — standard practice for digital goods. If a file is faulty or doesn't match what's described here, we replace or refund it. Full terms: Refund & Cancellation Policy.

What's inside

  • 2 logo lockups — wordmark, icon-only
  • 5-color palette — hex, RGB, CMYK
  • 1 typeface system — 2 weights
  • 8-page brand guide (PDF)
  • Social profile kit — 3 templates (avatar, cover, 1 post template)

File formats & requirements

ItemDetail
Logo filesAI, EPS, SVG, PNG
Editable sourceFigma
Brand guidePDF
SoftwareAdobe Illustrator (CS6+) or current Figma (free plan works)
Fonts1 Google Font, open license, included

Standard vs Extended

Standard License — $69

Use in your own brand or any client project. No resale of source files.

Extended License — $125

Everything in Standard, plus the right to build these assets into a product you sell. No standalone redistribution of the raw files.

Lowercase Brand Kit FAQ

Why "Lowercase" — is the wordmark literally always lowercase?
Yes — that's the kit's defining choice. If you need an uppercase variant, Template Customization can add one.
Is this too minimal for a service business?
It's built for founders who want a quiet, confident mark rather than a decorative one — works well for services, product brands, and personal brands alike.
What's the difference between this and Field Notes?
Lowercase is spare and modern; Field Notes is warmer and more editorial. Both are full identity systems at a similar price point — pick by feel.

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